National No Smoking Day

Bellissima campagna portoghese per la giornata nazionale contro il fumo.
Belle le immagini scelte e anche il pay-off che, a differenza di altri, invita al rispetto sia di se stessi, sia dell’ambiente circostante.

COPPT (Confederação Portuguesa de Prevenção do Tabagismo): National No Smoking Day

If you really want to save the planet’s life. Start with your own.
17th of November is National No Smoking Day.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images
Published: November 2009

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